Internet Marketing
How
to Develop Your Own $2,000 a Week Internet Strategy
By Terry Dean
In most of the articles on the
web, probably 97% - 99%, you will read about the technical aspects
of building a profitable business online. Most of the information
I cover deals with that arena...but what most people forget to
mention to you is that the technical aspects are ONLY half of the
equation to your success on the internet.
When you really get down to
the nitty-gritty of making money online, it all starts with your
strategy. Even if you know exactly how to achieve top positions on
the search engines or know exactly how a link campaign should be
done, it still won't let you achieve the level of success you want
if you don't know how to develop the strategy for your site.
To put it simply, tactics are
your day to day actions in building your website. A strategy is
your overall plan and goal for exactly what you would like to have
your website and business accomplish for your customers.
The Random House College
Dictionary defines strategy and tactics this way... "In
military usage, a distinction is made between STRATEGY AND
TACTICS. STRATEGY is the utilization of all of a nation's forces,
through large-scale, long-range planning and development, to
ensure security or victory. TACTICS deals with the use and
deployment of troops in combat."
Have you ever stopped the day
to day battle of trying to achieve top positions on search engines
(And believe me...This is a battle) long enough to develop your
long-term strategy? What is your overall vision for your site? In
the Bible, Proverbs 29:18 states, "Where there is no vision,
the people perish..."
I know some people who are
brilliant strategists about online marketing who have achieved
amazing success even though their actual tactical skills are only
so-so. They hire out the web site design, the search engine
registrations, the linking campaigns, and the copywriting. As a
matter of fact, one of these brilliant minds once mentioned to me
that "The Concept is Greater than The Copy."
In other words, the right
marketing strategy can overcome slight problems in the copywriting
or even the carrying out of the plans. Even the best copywriting
on the planet won't make a success out of a poor business strategy
or concept.
No contractor would ever
consider starting work on a project without having a detailed
blueprint already done and in their hands. It also doesn't matter
how good they are at following the blueprints if the blueprints
are all wrong. For many people, their internet businesses are in
this exact state. They have many of the internet tactics ready,
but they have yet to develop a powerful strategy to empower the
whole process.
So exactly how do you choose
the strategy for your Internet Marketing Empire? Below you will
find a three step process in helping you develop your overall
strategy. I don't want to over-complicate the process by any
means, but I do want to help you create ideas through this. Your
actual day to day internet marketing tactics will then flow out of
your overall marketing strategy.
STEP ONE: Create Your
Overall Theme to Your Online Business
You can't develop a business
around a single product. Even if you are promoting a single
product upfront, it is not the product that people want. They want
the BENEFITS they receive out of the product. When designing your
site, think about an "Ultimate Benefit" to build your
site around.
I first heard the phrase
"The Ultimate Benefit" through Dr. Jeffrey Lant and it
has stuck with me ever since. It is that ever abiding
"WANT" or "GOALS" that your prospects have
with them continually. Ultimate Benefits are things such as: more
money, weight loss, online success, being sexually attractive,
self-defense, etc.
Ultimate benefits are what
your prospects are really seeking after. So, don't base your
business just on products. Base your business on this Ultimate
Benefit. This will be the theme that binds everything else you do
at your site together. It is what you want your site to become
known for. It is why people will return to your site over and over
again forever.
What is it that your prospects
ultimately want?
More Money
Better Health
Weight Loss
etc.
Once you have defined your
"Ultimate Benefit," that's where the products can come
in. You will want to provide multiple products that all fall under
the same Ultimate Benefit. This will help you to create
"Multiple Streams of Income" all generated from one web
site.
What mail order or internet
company do you know of that only has one product? There aren't any
really successful ones. Even the sites which seem only to have one
main product still have dozens of different profitstreams which
all come out of the backend of that product. Your mission online
is to help people reach their ultimate goals, and that cannot be
done with just one product. It takes a variety of products to
accomplish this goal.
One warning I do want to
mention here though is that your site will be more successful if
you have one LEAD product. By testing both multiple product sites
and sites which focus on one lead product, I have found that the
lead product sites will outsell the multiple product sites by a
long shot in most cases.
So, the absolute best set-up
is to focus on a main product, and then have many different
backends or supporting products which will help your customers to
further their goals. This type of system is often referred to as a
marketing funnel. You may be selling a book about Ad Copy on your
site, but you will also have consultations, seminars, audio tapes,
and ad writing services which all support your theme.
If you are selling web sites
as a primary lead product, you could also sell books on internet
marketing, web design services, CGI programming, etc. If your
theme is weight loss, your primary product may be a nutritional
product. You could also sell weight loss and exercise books. A
newsletter could be started. You could also do personal one-on-one
consultations for specific individuals.
You also don't need to come up
with all of these products yourself. Many of them can be found
through Joint Venturing with other companies which have products
you know your customers want.
STEP TWO: Develop A Unique
Aspect to Your Business...Your USP
Your business cannot just be a
me-too business online. You need to develop some type of
uniqueness to it...something that sets you apart from all of the
rest of your competition online. You need to create a "Unique
Selling Position" which makes you stand out from the crowd
online...
For example, everyone is
selling books online. How did Amazon.com becomes the most well
known bookstore on the Internet. They developed a USP which
basically states "The World's Largest Bookstore" which
is exactly what they are. They have stated in one phrase exactly
what makes them unique from the rest of the bookstores in the
world.
How can you develop your own
USP? You probably aren't going to own the largest selection of
anything in your business since most of us have started out
bootstrapping at home or in our small business. Let me give you a
simple little formula you can use which will help you immensely in
the creation of a USP for your business.
To find your USP, pull out a
blank sheet of paper. At the top of the paper, write "You
know how most __________..." Then, halfway down the page,
write "Well, What I do is..."
I want you to write how most
of the businesses in your market are in the first section. Then, I
want you to write what sets you apart from them. Avoid using words
such as quality or better service, because those types of things
don't really mean anything UNLESS you are more specific in your
description. This may take you a while to do.
You probably will have to
study your competition online for a while. Give yourself a few
days to think it over. Then, write it down.
Next, I want you to boil down
that entire sheet of paper to a single phrase or sentence. This
takes some work. Write it out in a sentence or phrase as many
times as you need to until you get just the right words. Again, if
this takes you a few days, let it. Think about it when you are
driving, eating, etc. Mull it over. Then, once you have just the
right wording, that is your NEW USP which you will use to separate
you from all of the competition.
Use it on your signature file
online...Use it on your website...Use it in your ad copy. Let it
become a guiding force to your online business that sets you apart
and defines you as the person to deal with in this area.
STEP THREE: Concentrate on
Building Relationships with Your Prospects
To fully develop an online
business, you need to maximize your relationships with people.
Although your goal in your Internet business may be to set it up
on auto-pilot, you have to remember at all times that you are
dealing with real people. Credibility online is a major issue
because there are many fly-by-night get-rich-quick operators on
the internet.
To help you develop this
credibility with your prospects, your overall strategy has to
include such tools as ezines, message boards, chats, conference
calls, dealer programs, etc. Many people keep asking exactly why
does it seem ezines are popping up everywhere...It is simply
because they work. They help you to develop the relationships you
need with your prospects. You are able to contact your prospects
over and over again providing them with good useful information.
The same thing is true of the
message boards. Once you have worked them up to a certain level of
traffic, the same people will keep coming back day after day
learning from you and the other experts you may have brought to
your board.
Use your imagination and
develop other free services such as these to help you develop your
website and relationships online. How about doing JVs with other
businesses? How about running a monthly conference call on your
subject? Your business online is only limited by your imagination!
Get Started Today In
Developing Your Online Strategy...
Don't let this report just sit
there in your email box. Print it out. Start today in putting
these strategy building tips to work for you. It is a proven fact
that if you put this off for more than 24 hours, you will probably
never come back to it.
Developing Your Internet
Strategy can be the most important key to creating the internet
business you dream of. Take action today and at least start
thinking and working on it.
Terry Dean, a 5 year veteran
of Internet marketing, will Take You By The Hand and Show You
Exact Results of All the Internet Marketing Techniques he tests
and Uses Every Single Month" Click here to Find Out More: http://www.netbreakthroughs.com
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